A trusted retail cornerstone helping Santa avoid the word “spread” over a COVID Christmas.
Stockland Shopping Centres are the centre of many suburban and regional communities across Australia, but in 2021, a year plagued by lockdowns and COVID cases, “spreading“ Christmas cheer was a sensitive topic.
So we leaned into that and, with the help of Santa and some of his friends, found countless other ways to enjoy Christmas cheer in a year that needed it more than ever.
The campaign was launched with a 45” hero film and activated extensively in-centre as well as via a curated Spotify playlist of Aussie Christmas tunes.