Creative with 15 years experience both in-house and agency side with a passion for big ideas. Small ideas are cool too.

My first home and current location is Sydney, Australia. My second home is Toronto, Canada, where I spent 3 years working and freezing. I was a designer for a while, then an Art Director, so Photoshop, InDesign and Illustrator are my inner circle, while Premiere Pro and After Effects are casual acquaintances. I was also solo for a while writing and art directing. Then I got an art director, so I was a writer. Now I’m solo again. But I don’t like labels. I do mobile, print, social, web, film, activations, earned, branding, typography, motion, video editing, copywriting, brand strategy... actually I'll find a way to do whatever needs doing. I even wrote an opinion piece about it.

What I look for in the work I do is an opportunity to create something new that has a good impact on the world and provokes people to see and think in a new way. Or just funny stuff.

When I’m not advertising, I’m having play picnics with my daughter Reilly and her monkey, and delivering hard hitting marketing journalism via Campaignful.

 

Awards & Accolades

 

  • Kantar Effectiveness Award / Best Print & Outdoor / Tassal “Can’t go wrong with the right prawn” / Campaign

  • Bestads / Top 6 / Ol’au Palau / Best Interactive

    Contagious Magazine June 2022 / O’lau Palau / World’s Best Creative

  • B&T Awards / Best Brand Platform: Switch it for Salmon / Tassal Salmon / Campaign

  • I blame COVID

  • Siren Awards / Round 4 2019 Overall Campaign & Individual / Athena Home Loans ‘The Call’ / Radio

    Bestads / Top 6 / Athena Home Loans ‘Prison Bus’ / Best Outdoor

  • I freelanced. End of story.

  • GOLD / The Advertising & Design Club of Canada / WWF Real Scary Masks / Advertising Best Art Direction, Campaign

    GOLD / The Advertising & Design Club of Canada / WWF Real Scary Masks / Experiential, Single

    GOLD / The Advertising & Design Club of Canada / WWF Real Scary Masks / Promo, Single

    GOLD / The Advertising & Design Club of Canada / WWF Real Scary Masks / Advertising Illustration, Single or Campaign

    SILVER / The Advertising & Design Club of Canada / WWF Real Scary Masks / Media Innovation, Campaign

    SILVER / The Advertising & Design Club of Canada / WWF Real Scary Masks / Media Innovation, Single

    MERIT / The Advertising & Design Club of Canada / WWF Real Scary Masks / Advertising Photography, Single

    SHORTLIST / The One Show / WWF Real Scary Masks / Design: Craft & Art Direction