A luxury and legendary car manufacturer launching a ute in Australia.

When the wild calls, answer it in a Mercedes-Benz X-Class ute. Trust me. They drive like an absolute dream. We shot a range of hero and accessory photo assets for use in various campaign print and digital on location in Tasmania as well as a mini-series on location in the Mornington Peninsula.

Our Call Of The Wild campaign featured across cinema and online video, outdoor and print.