A sale so good you’ll do whatever it takes to make sure nobody else finds out about it.
IKEA are having a sale. With deals up to 80% off, you’ll want to keep them to yourself. So Leah acts casual on her way home with colleague Susan to make sure she doesn’t notice the giant IKEA Sale poster on the bus stop they use every day.
TVC, YouTube, social and OOH.
The Sale was so successful, the campaign had to be pulled early. Or maybe someone orchestrated that so nobody else would find out about it. If so, well done you.
Production company: FINCH
Director: Arundati Thandur
