An integrated platform for a car rental company that gets you to the good stuff faster.

Introducing Get To The Good Stuff - a new brand platform and launch campaign for Budget that shows how it removes the roadblocks from car hire so you can get on the road and start enjoying your holiday sooner.

With the car rental category boosted by an increase in domestic travel due to international border closures during peak COVID, the campaign aimed to drive consideration by positioning Budget as the hassle-free choice that gets you onto your adventure faster through convenient locations, a Digital Check-In service and programs like Fastbreak and PhotoProofed.

What better way to show the ‘good stuff’ than a hitchhiking leprechaun who pimps Ian and Amy’s country cruising vacay with his pot of gold. If only they had actually booked with Budget (spoiler alert).